In the previous article, I discussed just what a bounce rate is and gave us a few tips on how to reduce it. I also mentioned non-organic visitors from programs such as EntreCard. Don’t get me wrong, I actually like EntreCard and even give my Top Droppers daily backlinks on my sidebar with a nifty plugin, EntreDroppers.
EntreCard is a wonderful source of traffic that I determined that I was underusing and it is time now for me to be more assertive.
First, as my time is limited, I have three blogs, and I have yet to drop 300 cards in a day on any of them, I decided to only drop cards who followed the instructions to put the card above the fold. And yes, that does include sites that drop me first. I need to see at least a peek of the card or I will immediately close the site out. A side benefit of this method is that when those droppers return the favor of my drop, I have an easy crop of blogs with the card above the fold to pick from in my inbox. As a double incentive, I eliminate those who don’t have the card at all!!
Second, I was certainly not been using the status bar to its best advantage, or at all, really. Now, when I’m ready to drop cards, I simply log into the bar, change to the appropriate site, and then match up me search filter, click the double arrows and drop away. For this blog, I start with my inbox and then spend the rest of the time dropping Blogging Resources.
And, finally, the advertising. Yeah, I’m the dork who never even wondered how I was suppose to be using all those credits. Once I did, however, I very lamely began dropping my advertising credits on any blog that would have me. Lol. But the brick has fallen and hit me in the head and now my credits are focused.
The first thing that I look for is the content of the site. Is it recently updated, good quality, and does it match the purpose of my blog. Next, I look at the design of the site. Is it pleasing to the eye, is there more ads then content. Was the content near to the first thing that I see. Does it have a huge header or ads. Pop-ups, redirects, and auto-starters are a big no-no. I am also not a fan of dark (black) sites but that can be overcome with good content.
The final thing that I look for in spending my credit is where the card is located (again that above the fold) but this is not necessarily a deal breaker if the content and design of the site is good.
After the split second it takes to determine all of that, I simply hit the Buy button on my status bar and its done.
I would love to hear some more tales of assertiveness using EntreCard, even if they were abject failures.
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