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November 29th, 2016

What Is Buffer and What Does It Do?

Buffer is the number one way that I have increased traffic on all of my blogs. In fact, on the blog that I use it on the most and the most consistently, my traffic shot up 300%. That’s right, I went from barely getting 10 visitors a day to easily surpassing 100 visits per day. This might not be much for those of you who are already heavy hitters but it was practically miraculous for me. And what is even better is that you can use the service for FREE if you want…There is even an Android app to Buffer on the go.

What is Buffer?

Buffer is basically a way to automatically share your blog posts on social media. The ones that I use are:

  • Twitter
  • Facebook (page)
  • Google Plus page

There are also options to use:

  • Facebook profile
  • Facebook groups
  • Google Plus profile
  • LinkedIn Profile
  • LinkedIn Page
  • Instagram
  • Pinterest

How does Buffer work?

After connecting your social media profiles, on the Content tab, type your message and include your url link. After a few seconds, Buffer should pull the images from the url. Just pick the image and click Add to Que, Share Now, Share Next, or Schedule Post.

What makes Buffer better?

Before Buffer, I was sharing on my own or using SocialOomph. But, I love Buffer because of the extras that are provided…free of charge.

  1. One of my favorite Buffer freebies is the optimal scheduler. Scroll over to the Schedule tab and down at the very bottom, click the Optimizing Tool. Choose which profile and how many times a day you want to post and Buffer will pick the times most likely to get you clicked. Did I mention that this is included FREE. I LOVE IT!
  2. My second most favorite feature is Analytics. After you have shared at least one post, you can go to the Analytics tab and see how it did. You can see how many clicks, how many likes, how many shares, and even how many comments.
  3. Another awesome feature is Pablo by Buffer. If you don’t already have an image on your blog you can use Pablo to quickly make one. Again, for FREE.  I must admit, though, there is a bit of a learning curve to get the images the way that I want them.
  4. Do the Shuffle! (In my head, that is song to the music of the song Do the Hustle.)  Buffer lets you shuffle around the posts as many times as you want. You can drag and drop or just hit the Shuffle button on the Content tab.
  5. Not so fast! Buffer will not let you repost an update that you just published. You have to give it awhile. I am not sure how long the span has to be but you’ll come to groan at the big red message at the top of your screen.

Another well-loved feature that I am not privy to being a soloprenuer is the team collaboration. Unfortunately, it is only available in the Business level.

I love to use Buffer to announce my newest posts as well as to remarket my evergreen ones. It also allows me to get some sleep rather than missing those overnight clicks. It seems that many of my readers come online after they get the kiddos to bed. Being as I am East Coast, it would be 3 a.m. my time trying to catch my West Coast peeps. Buffer even sends me emails when one of my ques is empty so I can fill ’em back up pronto and never miss a beat. If I use Buffer fully, I only have to update it about once a week for each profile.

Do you use Buffer? What is your favorite social media manager? Are there features that you wished Buffer offered? Personally, I wish they had an affiliate program.

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