March 6th, 2014

Social Media Marketing World

I got an email from TopRank Online Marketing Blog. I wish that I had the money and time to attend. Maybe the online one if some money clears up…

social media marketing world March 26-28, 2014 Social Media Marketing World, San Diego, CA Presentation: March 27th, 2014 – 11:30am How to Use Content and an Influencer Network to Grow Your Business Companies are investing in content marketing and social media more than ever, yet in an age of information overload, standing out on the social web can require unreasonable budgets and resources. But what if you could hack your way to the spotlight by helping everybody win? Operating with minimal resources, a growing number of marketers are creating better quality content that gets shared more often, reaches more readers and grows their influencer network – all at the same time. In this presentation you will learn how to identify, romance and engage influencers to co-create and promote incredible content that delivers for your audience and your brand. SMMW Liveblogging:  TopRank Online Marketing will also be liveblogging the SMMW14 conference. Be sure to watch for posts being published here by Jesse Pickrain and Emily Bacheller each day of the conference. SMMW Conference eBook: Social Media Examiner and TopRank have partnered to create a surfing themed conference eBook that features tips, insights and advice from social media smarties and thought leaders speaking at the event. We’ve collected 37 tips from B2C brands like Whole Foods, Marriott, and Century 21 and B2B brands that includes Adobe, IBM, LinkedIn, HubSpot and many more. Of course we’ve included social media pro surfers like Mike Stelzner, Jay Baer and Mari Smith too. Watch for this eBook to be published soon. SMMW Info and Register   ClickZ Live New York

March 31 – April 3rd, 2014 ClickZ Live – New York, NY Presentation: April 2nd, 2014 – 10:30am Influence the Influencers: The Magic of Co-Created Social Content (U.S. Version) In an age of information overload, standing out requires huge budgets and resources. But what if you could hack your way to the spotlight by helping everybody win? Learn how to identify, romance and engage influencers to co-create and promote incredible content that delivers for your audience and your brand. Through best practices and examples you will learn:

  • Topics and being the best answer for your category
  • Influencer content opportunities
  • How to identify, qualify and engage influencers
  • The mechanics of co-created content
  • Inspiring participation and promotion
  • Performance measurement and optimization

ClickZ Live Info and Register   Marketo Marketing Nation Summit April 7 – 9, 2014 Marketo Marketing Nation Summit – San Francisco, CA Presentation: Time TBD Attract, Engage, Convert – How to Be the Best Answer Wherever Customers Are Looking The nature of search has changed in remarkable ways and social technologies have evolved the way consumers discover, consume and act on information. How brands decide to be present during the customer journey for answers will determine feast or famine in this age of information overload. But what if you could hack your way into the customer spotlight? This presentation will provide you with an accountable content marketing model that folds an understanding of the customer journey and the questions they seek to solve with meaningful answers from your brand. To become “the best answer” wherever it is that customers are looking. You’ll learn: – Attract, Engage, Convert Content Marketing Model – Integrated Content, Social, PR, SEO – 2 Case Studies of B2B and B2C Companies Doing it Right Marketing Nation Info and Register   B2B Content2Conversion Conference May 6 – 7, 2014 B2B Content2Conversion Conference – New York, NY Presentation: Influencer Content: How to Win Buyers Hearts, Minds and Wallets with Content Optimized for Search, Share and Sales Shock and awe content simply isn’t sustainable for most organizations. But what if B2B marketers could tap into a rich source of content optimized for engagement, sharing and lead gen? Through several B2B influencer content case studies, this presentation will help you learn seven steps to developing an influencer content program that will grow your network and inspire more leads. B2B C2C Info and Register   Authority Intensive May 7 – 9, 2014 Copyblogger Authority Intensive – Denver, CO Presentation: Time TBD How to Be the Best Answer Wherever Customers Are Looking Brands large and small are waging a content war few may ever win. Competition for time and attention has grown exponentially as brands, publishers and empowered consumers blast the web with more information in two days than since the dawn of time to 2003. Buyers are looking for answers in that sea of information muck and in order for brands to stand out, they must become “the best answer” when and where it matters most.  By understanding how a target audience discovers, consumes and acts on information, marketers can optimize their programs to attract, engage and convert more effectively. This presentation will provide a model for that integrated approach. Authority is Sold Out!   PRSA May 13, 2014 Public Relations Society of America (PRSA) – Webinar Presentation: May 13, 3p.m. EDT The Future of Digital PR is Integrated Singular channels of digital marketing and communications are no longer effective. The changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies, as well as their customers. In this webinar, you will learn about:

  • The foundation of an integrated marketing and PR strategy.
  • A marketing case study that integrated PR.
  • A PR case study that integrated marketing.

PRSA Webinar Info and Register There you have it! 6 events that cover quite a range of integrated marketing and PR topics. A little something for everyone.

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